What is Feasibility Study

Feasibility studies seek to inform if the product is commercially viable, the size of the target addressable market, the customer personas, regulatory and operational challenges, competitor vantages and potential pitfalls. Moreover, a thorough research often uncovers more viable business ideas that could complement your current offerings.

A few questions our feasibility studies have answered in the recent past:

• A South African distribution company wanted to acquire a brand licensing for Disney products. However, they wanted to be sure if consumers had the willingness to buy and ability to pay a premium for Disney branded items in Southern Africa.
• A private conglomerate in Qatar was contemplating setting up a last-mile laundry delivery and pick up services in Doha. They wanted to ascertain the demand for such services, no. of competitors, pain points of customers and the logistical challenges.
• Two entrepreneurs from Australia who used to operate a cloud kitchen in Sydney decided to scale up by setting up a bar-cum Cambodian restaurant. Before they set up shop they wanted to validate their belief of the growing demand for South-East Asian cuisine in Sydney, Australia.

Explore now